Consumer Experience¶
See how GS1 Digital Link creates engaging experiences for consumers who scan your products.
Overview¶
When a consumer scans a GS1 Digital Link QR code on your product, GTIN1 delivers a rich, branded product page directly in their mobile browser -- no app required. This page serves as the digital face of your product, combining product information, traceability data, and engagement opportunities.
Hosted Product Pages¶
Every trade item in GTIN1 gets a hosted product page that displays:
- Product details -- Name, description, images, and brand information
- Traceability timeline -- Provenance events showing the product's journey (when lot or serial data is present)
- Recall alerts -- Immediate notification if the product or lot is subject to a recall
- Certifications -- Compliance badges and certification documentation
- Nutritional and safety data -- For applicable product categories
Dynamic Content by Context¶
The same QR code can deliver different experiences based on context:
- Language -- Content adapts to the consumer's browser language
- Geography -- Regional content, local distributor information, or market-specific promotions
- Product status -- Recall notices override normal content when a lot is flagged
- Time -- Seasonal campaigns or limited-time promotions tied to product packaging
No App Required¶
GS1 Digital Link QR codes work with the built-in camera app on every modern smartphone. Consumers simply point their camera at the code and tap the notification to open the product page in their browser.
Brand Engagement¶
Transform every product scan into a customer touchpoint:
- Product registration and warranty activation
- Recipe suggestions and usage tips
- Loyalty program enrollment
- Feedback and review collection
- Social media sharing